A2P - Registro de Marca de Proprietário Único para 10DLC

This article will guide you through the A2P Sole Proprietor Brand Registration process for 10DLC messaging. By following this guide, you will understand who qualifies, how to register, the associated fees, and limitations. This ensures your SMS/MMS campaigns stay compliant with carrier regulations and operate smoothly.

Note:Customerswith a tax ID are not eligiblefor Sole Proprietor Brands. They should use a Low Volume Standard Brand instead.

TABLE OF CONTENTS

• What is A2P Sole Proprietor Brand Registration?
• Key Benefits of A2P Sole Proprietor Brand Registration
• What are the Requirements for Sole Proprietor Registration?
• Brand Compliance Checklist (Required for Approval)
• How to Register as a Sole Proprietor Brand?Step 1: Navigate to Trust CenterStep 2: Determine Profile NeedsStep 3: Add Business DetailsStep 4: Add Business AddressStep 5: Add Contact Information of Authorized RepresentativesStep 6: Business Use case AcknowledgementStep 7: Add Business Brand DetailsStep 8: Add Campaign DetailsStep 9: User ConsentStep 10: Persona Verification
• Step 1: Navigate to Trust Center
• Step 2: Determine Profile Needs
• Step 3: Add Business Details
• Step 4: Add Business Address
• Step 5: Add Contact Information of Authorized Representatives
• Step 6: Business Use case Acknowledgement
• Step 7: Add Business Brand Details
• Step 8: Add Campaign Details
• Step 9: User Consent
• Step 10: Persona Verification
• Tips to Successfully Pass Persona Verification
• Frequently Asked Questions
• Related Articles

What is A2P Sole Proprietor Brand Registration?

Sole Proprietor registration is ideal for individuals or small businesses in the U.S. and Canada who operate under their own name, have no formal business entity or Tax ID (like an EIN), and only one employee. This registration allows them to send compliant SMS/MMS messages via 10DLC (10-Digit Long Code) channels, ensuring better messaging compliance and deliverability.

Key Benefits of A2P Sole Proprietor Brand Registration

• Legally send SMS/MMS through 10dlc-compliant routes.
• Build brand trust with better deliverability and fewer message filtering issues.
• Avoid heavy carrier penalties for unregistered messaging.
• Access basic messaging throughput suitable for low-volume messaging needs.

What are the Requirements for Sole Proprietor Registration?

Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:

• No Tax ID:Customers with a tax ID are not eligible for Sole Proprietor Brands; they should use a Low Volume Standard Brand instead.
• 1 Phone Number per Campaign:Sole Proprietor accounts purchasing multiple local numbers may encounter errors when texting, specifically error code 30034, even with approved numbers. This issue arises because each purchased number needs to be specifically linked to an approved A2P 10DLC campaign.
• OTP Verification:Confirm your identity using a One-Time Password (OTP) verification step.
• Valid Details:Must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
• US Addresses:Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted.
• Operate under your legal name:No LLC, Corporation, etc.
• Carrier-matching contact details:Mobile number and email must match carrier records for successful verification.

Brand Compliance Checklist (Required for Approval)

Before submitting your A2P Brand Registration, verify the following:

Note:Failure to comply with these standards will result in brand rejection by carriers.

• Verify Message CategoryEnsure your campaign does not fall under a Forbidden Message Category:Debt relief, consolidation, and forgiveness programs are prohibited for A2P SMS, even if first-party.Lead Generation and Marketing used to acquire new leads are not allowed (including bought lists, shared databases, or unclear opt-in practices).Promotional campaigns for lending and investment brands are disallowed, even if first-party. These brands may only send transactional notifications.Websites mentioning data sharing with affiliates or third parties will likely be rejected.
• Debt relief, consolidation, and forgiveness programs are prohibited for A2P SMS, even if first-party.
• Lead Generation and Marketing used to acquire new leads are not allowed (including bought lists, shared databases, or unclear opt-in practices).
• Promotional campaigns for lending and investment brands are disallowed, even if first-party. These brands may only send transactional notifications.
• Websites mentioning data sharing with affiliates or third parties will likely be rejected.
• Avoid Deceptive AdvertisingYour website must NOT include:False claims about products or servicesMissing required disclosuresMisleading informationHidden terms in small printUnverified comparative claims
• False claims about products or services
• Missing required disclosures
• Misleading information
• Hidden terms in small print
• Unverified comparative claims

How to Register as a Sole Proprietor Brand?

Follow these steps carefully to complete your Sole Proprietor Brand registration:

Step 1:Navigate to Trust Center

• Click onSettingsfrom your sub-account.
• SelectPhone Systemunder Business Services.
• Click on theTrust Centertab.

Step 2:Determine Profile Needs

Note:You can check the brand name athttps://opencorporates.com/to make sure the business name does not have an EIN.

• Click on theStart Registrationbutton underA2P Messaging (SMS)tab.

• SelectUnitedStatesorCanadafrom the "In which country is your business entity registered?" dropdown.
• Select 'No, the business I'm registering does not have a tax ID' option from the "Does the business you're registering have a tax ID (Ex. US EIN, Canada BN9, etc)?" section.
• Click onContinue.

Step 3:Add Business Details

Important:Make sure the business name doesn’t include “LLC” or any terms suggesting it’s more than a sole proprietorship.

• Enter either thelegal name of the organizationwhich is sending the messages,oryour own nameif this brand is not for an organization.
• Click onContinue.

Step 4:Add Business Address

• Select yourCountry.
• Select yourState/Province/Region. (The address provided hereshould match the address mentioned in the cp575 form (US Only)
• AddStreet Address. (Must be a valid address linked to your business. Pleasedon't add a P.O box in the Street Address)

• Add yourCity. (The address provided hereshould match the address mentioned in the cp575 form (US Only)
• Enter yourPostal/Zip code. (The address provided hereshould match the address mentioned in the cp575 form (US Only)
• Click onContinue.

Step 5:Add Contact Information of Authorized Representatives

This can be any person that can answer questions about this brand, if needed. Please note that you cannot reuse contact information between brands. Each brand you create must have unique contact information.

• Add Authorized Representative'sFirstandLastName.
• AddEmail Address. (Don't usethe same email formore than 5 brands.Privateemaildomainsarenoteligiblefor Sole prop Brand registration. Make sure you are using a public domain email (e.g., Gmail (NOT Gsuite), Hotmail, Yahoo, etc)
• AddPhone Number. (Don't use the same number for more than5brands and number provided should be reachable)
• Select yourJob Positionfrom the list of designations or selectOtherand type in your designation.
• Click onContinue.

Step 6:Business Use case Acknowledgement

Important:Onlyone number can be linkedto a Sole Prop Campaign. Once approved,your default number will be linked automatically, but you can update it after approval if needed.

• TheBrand and Campaign typeis automatically set to "Sole Proprietor" based on the responses provided under Profile Needs.

• Check the box toacknowledge the applicable fees and charges, then clickContinueto proceed.

Step 7:Add Business Brand Details

• Enter either thelegal name of the organizationwhich is sending the messages,oryour own nameif this brand is not for an organization.
• Select yourBusinessIndustryfrom the dropdown. If an exact match isn’t available, choose thecategory that best aligns with your business.
• Add aPhone Number. (DO NOTuse numbers obtained using LeadConnector)
• Click onContinue.

Important:Please enter a mobile number that youcan receive text messages on to complete OTP verification. OnlyUS/Canadianmobilenumbersareaccepted.Donotusea numberpurchasedthroughLeadConnectoror aVoIPnumberpurchased from any platform. You can use thesamemobilenumberforupto3SoleProprietorbrandregistrations. This limit is set by the carriers.

The mobile number is critical in the registration process and is used for sending a One-Time Password (OTP) verification request, which you must respond to with "Yes".

Step 8:Add Campaign Details

• In theCampaign Use Casedropdown,Sole Proprietorwill be pre-selected based on previous steps.
• In theUse Case Descriptionfield, explainwhat the campaign will be used for.Use Case Description Tips:• Explain what messages you'll send, who receives them, and how often.• Examples are for guidance only copying them may cause rejection.• Don't forget to list your business name and all DBAs.Example:This campaign sends appointment information - confirmation and reminder messages - to customers once they have booked an appointment with company_name on the website and opted in to receive promotional and notification SMS from company_name.

• Explain what messages you'll send, who receives them, and how often.

• Examples are for guidance only copying them may cause rejection.

• Don't forget to list your business name and all DBAs.

• Add Sample Message #1 and #2In the Sample Message #1 field, provide a message that includes:✅ Lead's name✅ Your name✅ Business name✅ Opt-out language (e.g., Reply STOP to unsubscribe)Example:Hi John! This is Jane from company_name. Our appointment for July 20 at 11:00 AM is confirmed. Please reach out to (phone number) if you need to reschedule. Reply STOP to unsubscribe.Provide a second sample message with the same required elements as above.Example:Hey Brian! This is Jane from company_name. I see you weren't able to make it to our appointment. Want to reschedule? - https://www.mycompany.com/book. Reply STOP to unsubscribe.
• In the Sample Message #1 field, provide a message that includes:✅ Lead's name✅ Your name✅ Business name✅ Opt-out language (e.g., Reply STOP to unsubscribe)Example:Hi John! This is Jane from company_name. Our appointment for July 20 at 11:00 AM is confirmed. Please reach out to (phone number) if you need to reschedule. Reply STOP to unsubscribe.
• Provide a second sample message with the same required elements as above.Example:Hey Brian! This is Jane from company_name. I see you weren't able to make it to our appointment. Want to reschedule? - https://www.mycompany.com/book. Reply STOP to unsubscribe.

• Choose Content Included in Your MessagesSelect the options that your messages might include and click onContinue.The message will include an embedded link.The messages will include phone numbers.The messages include age gated content as defined by Carrier and CTA guidelines.The messages will include content related to direct lending or other loan arrangement.
• The message will include an embedded link.
• The messages will include phone numbers.
• The messages include age gated content as defined by Carrier and CTA guidelines.
• The messages will include content related to direct lending or other loan arrangement.

Step 9:User Consent

To comply with carrier regulations, you’ll need to provide details on how your contacts give consent to receive messages and what your opt-in message looks like. Follow these steps:

Opt-In Method

• Choose anOpt-In Methodfrom the options:WebsiteForm,PaperForm,FacebookLead Form,QRCode,Kiosk,Verbal.

• Add Opt-In Form URL:Share a publicly accessible link to the website form where users enter their phone number and opt in to receive messages.

• Example opt-In Form:

Add the Opt-in Flow and Confirmation Message

• Add your Opt-in flow in theHow do Contacts Opt-in to Messages?field.Example:End users opt in via Website Form by visiting (Form Link) and completing a form that collects their phone number. Users can optionally select a consent checkbox to agree to receive SMS messages.

• In the "Opt-in Message" field, enter theconfirmation message users receiveonce they’ve opted in.This message must: Include yourbusiness nameandtheopt-out keywordlikeSTOP.Example:You have successfully opted in to receive notifications and promotional SMS from company_name. Reply STOP to unsubscribe.

Business Website Compliance Checklist

Ensure your opt-in form and website meets the following carrier and platform guidelines.

Business Website Best Practices:1. Use a live, publicly accessible website with no broken links or "under construction" pages.

2. Clearly display your business name and maintain consistent branding across your domain, website content, and legal policies.

3. Clearly explain the services or products offered on your website.

4. Provide visible and up-to-date Privacy Policy and Terms & Conditions pages.

5. Ensure your opt-in form is easy to find and easy to understand, with CTIA-compliant language.

6. Collect explicit SMS opt-in consent; consent must be clearly stated and not implied.

7. Ensure sample messages accurately reflect your website content and intended messaging use case.

8. Link social media icons directly to your brand's official pages (not generic platform homepages).

9. Implement age-gating where required (e.g., alcohol, tobacco, or restricted content).

10. Use social media pages or app store listings only as supporting proof if a full website is not available.

11. Clearly display any DBA or alternate business names in the footer, Privacy Policy, or Terms & Conditions (if applicable).

• Pleaseselectall items in the Website Compliance Checklistto proceed and clickReviewApplication.

• Our system willreviewyourapplication, provideimprovementsuggestions, and display aPass/Failstatus. Make sure toaddressallflaggeditemsandachievea “Pass” acrosseverysectiontomaximizeyourchancesofapproval.
• Once done, click onProceed.

• Review your details for the last time and click onSubmitApplication.

Step 10:Persona Verification

After clicking on Submit, users need to complete a third party verification step for successful Sole Proprietor registration.

Note:Persona identity verification in HighLevel is a one-time process per sub-account.

• Click onStart Verificationfrom the pop-up.

• Click onBegin Verifying.

• Select theCountryyourGovernmentIDisfromand click onSelect.

• Choose which photo ID you want to upload from the options:A photo of a government ID is needed to verify your identity. Please use the latest issued ID.

• Take a clear photo of the Government ID you chose in the previous step.

• Live Selfie Check:You will be prompted to take a live selfie using your computer webcam or smartphone to verify the ID matches your face.

Tips to Successfully Pass Persona Verification

To pass the Persona verification, follow these best practices:

• Do not use a VPN during verification.
• Verify from the same country/region as your ID document.(Example: If your document is issued in Argentina, you must complete verification while located in Argentina.)
• Use a physical, government-issued ID(not a scan, screenshot, digital replica, or paper printout) and capture both the front and back if prompted.
• Upload clear images:avoid glare, reflections, shadows, and blur. Make sure all text and your photo are readable.

Using a VPN, verifying from a different location than your ID document, or submitting unclear/incorrect ID images commonly results in verification failure.

Frequently Asked Questions

Q: Can I update my Sole Proprietor Brand details after submission?

Minor changes are possible, but major edits may require re-registration.

Q: Can I use a VoIP, Google Voice, or LeadConnector number for OTP verification?

No. OTP verification requires a real US or Canadian mobile number that can receive SMS. VoIP, CPaaS, LeadConnector, or app-based numbers are not allowed and will cause verification failure.

Q: Can I send promotional marketing messages as a Sole Proprietor?

You can send compliant promotional content only if it’s first-party and properly opted-in. However:

• Lead generation campaigns are not allowed
• Affiliate/shared list marketing is prohibited
• Lending/investment promotional content is restricted

Always ensure your use case matches your website and opt-in flow.

Q: Do I need a website to get approved?

A website is not strictly required, but approval chances are much higher if you have:

• A live website
• Clear service descriptions
• Privacy Policy and Terms pages
• A visible opt-in form

Carriers heavily review web presence during approval.

Q: What throughput can I expect as a Sole Proprietor?

Sole Proprietor campaigns are designed for low-volume messaging and have limited throughput compared to Standard Brands. They are not ideal for high-scale marketing.

Q: Will my messages be blocked if I skip registration?

Yes. Unregistered 10DLC traffic may:

• Be heavily filtered
• Experience delivery failures
• Face carrier penalties or surcharges

Registration is mandatory for reliable delivery.

Q: Can I reuse the same email or phone number for multiple Sole Proprietor brands?

There are limits:

• Email:Avoid using the same email for more than 5 brands
• Mobile number:Can only be used for up to 3 Sole Proprietor registrations

Exceeding these limits may result in automatic rejection.

Q: What if my registration fails?

Review your carrier records for mismatches and correct any errors. Contact Support if necessary.

Q: Are there forbidden message types I should avoid?

Yes. See Forbidden Message Categorieshere.

Q: How long does registration take?

Approval typically takes 24–72 hours, depending on carrier verification.

Related Articles

• A2P 10DLC Campaign Approval Best Practices
• Forbidden message categories for SMS and MMS in the US and Canada
• Detailed Pricing for A2P 10DLC Registrations
• Brand Registration Best Practices
• A2P Opt-In Form Guidelines