Editando Campanhas de Anúncios Meta Publicadas ou Em Análise
In this article, we will understand the importance of editing a live campaign and how it can be done in Ad Manager.
TABLE OF CONTENTS
- Why to edit a Published campaign?
- How to Edit a Published or In-Review campaign?
- What fields of a published campaign can be edited?
- What fields of a published/In-review campaign cannot be altered?
- How to discard the changes made to the published campaign?
- How to Publish the ad campaign after making changes?
Why to edit a Published campaign?
Editing a live campaign allows users to adapt to real-time performance data, market conditions, and business needs. It ensures the campaign remains effective and relevant throughout its duration. With this functionality, users can:
- Correct errors made during the initial campaign setup.
- Optimise campaign performance based on insights from key performance indicators (KPIs).
- Respond dynamically to feedback, improving ad content or audience targeting.
- Save time by avoiding the need to pause a campaign and create a new one for minor adjustments.
This feature empowers users to refine their campaigns for better results without disrupting their ongoing advertising efforts.
How to Edit a Published or In-Review campaign?
Users can now edit details of live campaigns or those in the 'In Review' state, which was previously limited to budget adjustments only. To make changes:
- Navigate to the Ad Manager home page where all campaigns are listed.
- Locate the live or in-review campaign you want to edit.
- Click on theEditoption available in the inline ellipsis menu for the campaign.
- The campaign builder screen will open, allowing the user to make changes to permitted fields (listed in Section 3).
Note:Once any changes are made, an "Unpublished Changes" tag will appear at the top right of the screen.
What fields of a published campaign can be edited?
The following fields can be modified for published campaigns:
- Campaign Name
- CTA Button: Change or update the call-to-action button.
- Lead Generation Form: If the objective is Lead Generation, you can switch to another form or create a new one.
- Website: Alter the website URL if the objective is Website Traffic.
- Special Ad Category: Add or change the category if needed.
- Placements: Update where your ads are displayed.
- Ad Text and Media: Revise the content and visuals of your ad.
- Budget: Adjust the amount allocated for the campaign.
- Geographic Location: Modify the targeted locations.
- Target Audience: Change interests, lookalike, or retargeting parameters.
- End Date: Update the end date if a lifetime budget is selected.
What fields of a published/In-review campaign cannot be altered?
Certain fields remain locked for editing after a campaign is published:
- Campaign Objective
- Facebook Page: The page used to publish the campaign.
- Start Date
- Budget Type: Switching from Daily to Lifetime budget or vice versa is not permitted.
How to discard the changes made to the published campaign?
If a user wants to revert the campaign back to its original state without applying the changes:
- Click on theBackbutton at the top left of the campaign builder screen.
- A prompt will appear -
- SelectDiscardto keep the original campaign intact and ignore the changes made to the campaign.
How to Publish the ad campaign after making changes?
To apply the changes to the campaign:
- After making the desired edits, click onPublish Ad Nowbutton on the review page.
- A confirmation dialog will appear.
- Upon confirmation, the campaign will move to the "In Review" state.
- Facebook will review the changes. Once approved, the updated campaign will go live.
- If the edits result in errors, the campaign status will change toFailed, with the reason displayed next to the failed status in the tooltip.