Registro de Campanha A2P: Guia Passo a Passo e Perguntas Frequentes

Need help with A2P 10DLC Campaign Registration? This guide walks HighLevel users through the updated 2023 registration process to ensure SMS compliance and deliverability.

TABLE OF CONTENTS

Overview of Campaigns

Once your Brand registration is successfully approved as part of the A2P 10DLC (Application-to-Person 10-Digit Long Code) setup, the next essential step is to register a Campaign associated with that Brand. This step is mandatory to begin sending A2P messages through 10DLC phone numbers.

Once your Brand registration is approved as part of the A2P 10DLC setup, HighLevel automatically submits the associated Campaign for review. You do not need to manually submit the Campaign.

This applies to both Standard and Sole Proprietor A2P registration flows.

Pricing & Fees:A2P 10DLC registration/vetting, monthly campaign fees, and carrier per-message charges are passthrough via LC Phone with no HighLevel markup. For current fee tables, seeUnderstanding A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs,

What You Should Do

After receiving confirmation that your Brand is approved:

Campaign Details

Once you complete the steps to submit the Brand Details, you will be taken to Campaign Details page.

Campaign Details page has two sub-sections:

Messaging Use Case

Clearly describe the purpose of your SMS campaign. Specify who will receive the messages, the nature of the content, and the context in which messages will be sent. For example,"Sending appointment reminders to clients who have opted in via our website."

For detailed Messaging Use Cases refer toList of campaign use case types for A2P 10DLC registration.

You will see the following campaign fields on this page:

1.  Campaign Use Case

2.  Use Case Description

Theuse case descriptionfield under Messaging Use Case outlines the specific purpose and intended usage of your SMS campaign. It’s a critical requirement for approval because it informs carriers about how and why you are sending messages, ensuring compliance with regulations and transparency.

The description must explain what type of SMS the client will be sending (e.g., marketing messages, appointments, notifications, etc.). This description must match both the Campaign Use Case and the sample messages.

Click onSee Examplein the top right to check out examples for your use case. It's best to keep it simple. If you outline all the use cases, you will need to provide the opt-in link for each one.

Important:If you have an EIN for your company but you want to use a different brand name for your messages, you can add this sentence "We are doing DBA as [Business_Name]" in the Campaign Use Case.

Make sure the rest of the submission, including the website, Privacy policy, Terms & Conditions, and the business name shown in opt-in form checkboxes, matches the declared [Legal Business Name] DBA [DBA Name]. You can register the same EIN for up to 10 brands.

Use Case Description Examples

3. Sample Message #1 and #2

Sample Message #1 & #2 refers to the sample messages you provide as part of your application for A2P10DLC campaign submission. These examples demonstrate the kind of SMS content you intend to send to your audience. The goal is to give carriers a clear idea of your messaging purpose, format, and compliance with regulations.

Sample Messages must:

Click onSee Examplein the top right to check out examples for your use case.

Important:DoNOTincluding custom fields or values in the sample messages.

Example Sample Messages

User Consent

Users must clearly and willingly agree to receive messages, and the consent should specify the type of messages being sent, such as marketing, transactional, or informational.

Ensure users are fully informed during the opt-in process. Clearly communicate:

Important:Brands cannot submit Campaigns using [company name] and will need to update their flows to have their own BRAND NAME rather than "the company" or "the business".

Brands cannot use HighLevel's demo numbers in their opt-in flows and campaigns or submit using HighLevel's sample number provided in guidance.

1. Opt In Method and Opt In Form URL

If consent is being obtained on the website, please provide the URL. If it’s verbally, provide the script with the above requirements. If it’s a keyword opt-in, please provide the image of how the keyword is being advertised to the end users with all the required disclaimers. If it’s over a paper form, please provide a picture of the form where we can see all the disclaimers and where the end user is providing their phone number.

Tip:If the checkbox is showing at the end of the survey, or behind an appointment form. Please include a hosted link to an image of the opt-in

For detailed list of all Opt-In methods refer toA2P 10DLC Campaign Approval Best Practices.

Example of Web Form Opt-In Flow

For more details on best practices and examples for Web Form Opt-In requirements, seeHow to get your phone number A2P approved in 2026

2. How do Contacts Opt-in to Messages?

How do Contacts Opt-in to Messages?

Explain how the customers are opting into receiving messages. Explain the flow that these users will go though. This must match your use case and your opt in message.

Example of How Contacts Opt-In to Messages

Click onSee Examplein the top right to check out examples for your use case.

Opt-In Message

It should not exceed 160 characters and must have the following:

Examples of Opt-In Messages

Click onSee Examplein the top right to check out examples for your use case.

Requirements and Best Practices

Consent Checkboxes

Both the consent checkboxes must be option, must not be pre-checked and must allow form submission even if the check boxes are not selected. You must execute the communication channels based on their selections

Make sure you have two checkboxes with the following exact messages:

For more information on consent checkbox requirements and to see examples,click here.

Privacy Policy

Here are guidelines on thePrivacy Policy:

For more information on privacy policy requirements and to see examples,click here.

Terms of Service

Here are guidelines on theTerms of Service:

For more information on privacy policy requirements and to see examples,click here.

Frequently Asked Questions

Q: What is changing?

Starting January 26, 2023, all new US A2P 10DLC Campaign registrations (Standard, Low volume standard, and Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a one-time $15.75 campaign verification fee at the time of registration.

Q: Why is this change happening, and is this a LeadConnector-specific requirement?

This is an industry-wide change to improve the Campaign Vetting process to reduce spam, fraud, and unwanted messaging and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns must conduct this vetting.

Note:We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.

Q: How do the new fees fit in with existing registration fees?

The below table details the existing registration fees and new registration fees:

Sole Prop

Low Volume Standard

Standard

Existing Fee

Brandregistration fee (one time)

$4.2

$4.2

$4.2

Monthly campaign fee (monthly recurring)

$2.1

$1.5-$12(depending on the use case type)

$1.5-$12(depending on the use case type)

New fee

Campaign verification fee (one time)

$15.75

$15.75

$15.75

Q: How will this affect Campaign Vetting?

With this new vetting process, a newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved.

Q: What will determine whether a Campaign passes or fails this vetting?

To help ensure your Campaigns are approved in this vetting process, please follow these best practices inA2P Campaign Approval Best Practices.

Q: Will I get my $15.75 back if my Campaign fails to vet?

No, the $15.75 Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting. We will share more news on this once we have an update.

Q: Are existing Campaigns affected by this change?

At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.

Q: Are monthly recurring fees affected by this change?

No, recurring fees remain the same and are based on the campaign use case.

Q: Do this new vetting process and $15.75 fee also extend to “post-approval” Campaigns like Agents/Franchise and Proxy? If yes, does it occur before the carrier approval, after the carrier approval, or instead of the carrier approval?

Yes, it applies to post-approval Campaigns. It happens after carrier approval.

Q: What can I do if my campaigns are rejected?

Contact the support team here so our LC phone specialist team will help you fix your Campaign registration / re-submit a new Campaign. There are no charges for a resubmission of a rejected campaign.

Q: Are there exceptions to these changes?

Toll-Free messaging remains an attractive alternative to A2P 10DLC. Toll-Free messaging doesrequire a verification processbut does not rely on Brand and Campaign registration.

Q: Does HighLevel add a markup (like 1.05Ă—) to A2P fees?No. All A2P fees (TCR registration/vetting, monthly campaign charges, and carrier per-message rates) are passed through via LC Phone with no HighLevel markup. Refer toUnderstanding A2P 10DLC Messaging Feesfor the current breakdown.

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Fonte original: https://help.gohighlevel.com/support/solutions/articles/155000004539-a2p-campaign-registration-step-by-step-guide-and-faqs