Como criar um formulário de conversa no Ad Manager

In this article we will discuss in detail about the steps to be taken to create a new conversation form, used for the Engagement objective of Meta ads.

TABLE OF CONTENTS

• How to create and use a Conversation FormSteps to create a new conversation formSetting Up the Conversation Form
• Steps to create a new conversation form
• Setting Up the Conversation Form

How to create and use a Conversation Form

In Ad Manager, while creating a Meta Ad Campaign and selecting objective asEngagementallows you to create a new or select a pre-created Conversation Form.To enhance engagement and improve lead collection, you can set up aConversation Formthat appears when users click on your ad.

Stepsto create a new conversation form

• Click on the dropdown of create new or select a Conversation form
• Click on 'Create Conversation Form'

• A dialog opens up to key in the form definitions.

Setting Up the Conversation Form

• Add theNameof the Conversation form.
• Welcome Message/Greeting:Write a friendlygreeting messagethat appears when users click on the CTA button, say "Send Message."Example:"Hi! Thanks for reaching out. How can we assist you today?"
• Write a friendlygreeting messagethat appears when users click on the CTA button, say "Send Message."
• Example:"Hi! Thanks for reaching out. How can we assist you today?"
• Add FAQs or Quick Replies:Set up 3-5 commonquestions or optionsusers can tap on.Example:"Tell me about your services""Do you offer discounts?""How can I contact support?"
• Set up 3-5 commonquestions or optionsusers can tap on.
• Example:"Tell me about your services""Do you offer discounts?""How can I contact support?"
• "Tell me about your services"
• "Do you offer discounts?"
• "How can I contact support?"
• Set Up Automated Responses:Provide answers to FAQs automatically.Example: If a user clicks"Tell me about your services", an automated response can say:"We offer a range of services, including XYZ. Would you like to speak with a representative?"
• Provide answers to FAQs automatically.
• Example: If a user clicks"Tell me about your services", an automated response can say:"We offer a range of services, including XYZ. Would you like to speak with a representative?"
• Save and Apply the Form:ClickCreateto save the newly created conversation form.Ensure it is linked to the ad.
• ClickCreateto save the newly created conversation form.
• Ensure it is linked to the ad.